Fashion News

Multi-Way Scarf Pirose to Debut at Las Vegas Market

Aug 26 2011

 Multifunctional Pirose to be exhibited at World Market Center Gift Mart in Las Vegas.

JACKSONVILLE BEACH, FL, August 03, 2011 /24-7PressRelease/ -- Pirose Fashion will be featured at the World Market Center in Las Vegas on August 1-5. Reno Rose, creator of revolutionary fashion accessory Pirose, will introduce an array of new designs at the market. The Pirose display will be located in Building C, 6th floor, Suite 612 at the permanent showroom "Imagine That!"

Pirose is a versatile scarf that allows women to style the piece in a multitude of ways--as a shawl, a scarf, or even as a hair accessory. The product is accompanied by an interactive display that engages buyers and shows them the endless possibilities that it holds as a fashion piece that can stretch the wardrobe's potential without emptying the wallet.

Pirose comes in three lengths: short, medium, and long. In most applications, the short creates a subtle effect, whereas the long makes for a more dramatic look. Each length can be worn by any woman, as the instructional video for Pirose shows. Rose herself will also be at the Las Vegas World Market to demonstrate the many applications of Pirose for retailers.

In mid-July, Rose's personal demonstration of the product drew in retailers when she showcased the product at AmericasMart Atlanta. Buyers flocked to the Pirose display, intrigued by the innovative concept. As a result, Pirose was touted as the newest and hottest trend to watch in 2011. In Atlanta the company secured countless contracts with gift shops and boutiques, including Hallmark and other independent retailers throughout the East Coast.

Multi-Way Scarf Takes Stage at AmericasMart Atlanta

Aug 26 2011

Multifunctional Pirose scarf exhibited and sold at one of world's largest wholesale marketplaces.

JACKSONVILLE BEACH, FL, July 27, 2011-- Wholesale marketplace giant AmericasMart welcomed a new fixture to their permanent showrooms, with the designer herself making her debut at the show on July 13. Reno Rose, creator of revolutionary fashion accessory Pirose, showcased an array of new designs at the newly appointed setup, located in Building 2 on the 14th floor (1409-1411). Represented by Rep Connection, the company secured countless contracts with gift shops and boutiques, including Hallmark and other independent retailers throughout the East Coast. 

The Pirose shop provides an interactive display which engages customers and allows them to try before they buy. Throughout the presentation, Reno stood by to educate retailers on usage of the interactive display. She also demonstrated the myriad ways in which Pirose can be worn. Along with the styles already included in the Pirose promotional video, Rose added a few additional styling ideas that she had thought of since the release of the video.

Rose's boundless energy paid off: boutique and gift shop owners flocked to the display, intrigued by the versatility of the product and the innovative concept. One AmericasMart retailer observed, "People just walk by, they're sucked into the showroom, they're watching her [Reno] make the presentation, and five minutes later, they're going, 'I want it.' They're not asking 'how much is it?' They're not asking, 'how many pieces come with it?' All they want to know is, 'how much does it retail for and how do I get it?' I'm blown away by it." 

With Atlanta's global presence on the market--Hartsfield-Jackson Atlanta International Airport is one of the world's busiest hubs, welcoming millions of visitors annually--the showroom at AmericasMart was positioned perfectly for Reno Rose to gain a foothold on the international stage. The company will also extend its presence to permanent showrooms in all of the international gift markets nationwide.

Pirose Dances into Los Angeles Fashion Week

Aug 25 2011

Jacksonville, Fla. (October 6, 2010) – Reno Rose, a design company dedicated to fashion innovation for women, is excited to announce their Pirose will be showcased at the FOCUS Apparel & Accessories Show during L.A.’s Fashion Week on October 15 through October 17, 2010. 

Pirose is an innovative and stylish accessory for all well dressed modern women looking to make a fashion statement. Each Pirose comes from a collection of artful designs, bright color choices and a flattering bias cut that can dress up or casually dress down any outfit. Women can wear each Pirose in a variety of ways, including a scarf, shawl, headband, purse or briefcase accessory. Pirose comes in three lengths (small, medium and large) to offer a variety of ways to wear and each suits all body types.

“As new fashion accessory designers, we are so excited to be here at L.A.’s Fashion Week,” says Rino Greenwood, Pirose designer found at Booth 105 during the show. “With so many designs and ways to wear, Pirose offers something for every woman depending on what fashion statement they want to make that day.” and

Aug 25 2011

Pirose Scarf Can Be Worn As Shawl, Style Accessory

"JACKSONVILLE, Fla. -- The Pirose scarf started out as a way for a nursing Jacksonville mom to cover up, but now, less than a year later, it has become a fashion statement and a part of an emerging global style."

"The appeal is that the Pirose can be worn about a dozen different ways, though it may take a little practice to figure out how to put it on."

"It can be worn as a shawl, headband, purse or briefcase accessory. It can be worn to the back, off the shoulder, as a poncho, butterfly style or tied around the neck."

Pirose for Fashion review on City Deals

Aug 25 2011

"We received the Bevin to review and absolutely love it. Even my 6 year old daughter was demanding to try it on too. I love that the Pirose comes in several different styles and colors. The fact that it can be worn 12 different ways is a plus! We love the Pirose and plan on purchasing more to have on hand forany occasion."

Reno Rose on USA TODAY

Aug 25 2011


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Read the full review

Pirose Fashion review by Dragonfly Sweetnest

Aug 25 2011

"I was so happy that they offer step by step instructions on all the many ways to wear their scarfs online and in the package. They were also very easy to read and understand. Honestly I had a blast trying all the different ways..."

"I couldn't believe how a scarf can make a white shirt look so elegant and fancy."

"Such simple easy ways to make a scarf look different no matter what mood you are in. This would be great for basically anything church, a nice dinner date, vacation, shopping pretty much where ever you want to wear it is